Q. How can
we get our campus GLBT resource center funded?
A. Funding can
be a complicated issue, but there are some steps to follow to increase
your chances of success.
First, find out about your campus's budget-setting
process and work throughthis process. Many campuses have a time-line
for setting budgets for the coming fiscal year, and most of these
processes require that you have done your homework and have a good
solid proposal. These procedures may be different for different
sources of money (e.g., student fees vs. general funds). Be strategic
about how this proposal will be presented. You may be able to get
a high-level administrator to champion your cause and bring your
proposal forward, or you may be able to garner support from many
segments of the campus community. Be sure your supporters provide
their rationale for why they support the university's expenditure
of money. For example, your institution may talk about student retention
as a key goal. If so, tie your proposal in with this goal and address
how funding this center will increase retention and would be a sound
expenditure of funds.
Second, develop alternative sources of funding. Some
institutions or administrators may be afraid of funding GLBT issues
even when they know it's the right thing to do. For example, at
the University of Colorado at Boulder, the Regents (governing board
of the university) prohibited general funds and student fee moneys
from being used to fund the proposed resource center. In response,
a group of campus people launched a fundraising drive to raise money,
both from individuals and foundations, for the center's first year.
Since that time, a fund-raising plan has been developed that utilizes
donations from students (through a $5 optional donation when they
register), staff and faculty (through payroll deductions), other
individuals (solicited through our newsletter, annual letters, and
individual requests), foundation grants, parents' funds, special
events and other sources.
According to Kim Klein, author of Fundraising
for Social Change (1996, Chardon Press: Berkeley, CA), there
are 4 steps to successful fundraising. They are: 1) plan, 2) plan,
3) plan, and 4) work! I have found Kim Klein's book very useful
for the type of work we do. It includes sections on asking for money,
building a donor base, identifying prospects, using direct mail
effectively, special events, capital campaigns, getting volunteers
to do fundraising, and additional resources. The Gill Foundation,
a large funder of GLBT organizations, often hosts fundraising free
or low-cost "how-to" sessions. Visit http://www.gillfoundation.org
for the latest offerings. Additional helpful resources can be found
on the web.
Check out the grants
and fundraising links that David Barnett assembled.
Submitted by Beverly
D. Tuel, Ph.D., Director, Gay, Lesbian, Bisexual, Transgender
Resource Center at the University of Colorado, Boulder
This FAQ was submitted 7/5/00.
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